Life is better on a bike
come in and borrow a bike for a free ride...
IT'S ALL ABOUT TRESSE
Our hand braided leather pieces will become part of your personality.
Reversible shearling jacket DIDI
Our reversible shearling jacket, made in Switzerland
LEATHER, HAND-BRAIDED
Our high-quality lamb nappa leather is hand-braided by women in Marrakech using ancient crafts.
QUIET LUXURY
Producing a beautiful, high-quality product is our understanding of acting responsibly and showing respect for our customers, our partners and our environment.
CRAFTSMANSHIP, EXCELLENT
We are passionate about working with experienced artisans in Switzerland, Morocco and other countries to create unique products.
Our Signature Bag
The Shoulder Bag ORIGINAL
It all started with the basic shape of the Shoulder Bag ORIGINAL. It can be worn as a handbag or as a shoulder bag.
The New Shoulder Bag IRIA Medium
NEW FOR SPRING SUMMER 2024
The tricolour woven shoulder bag 'Lalla Alia' combines timelessness with rock n' roll.
ABOUT LABEL17
ORIGINAL & AUTHENTIC
A love story between Switzerland and Morocco. Our travels around the world have opened our eyes to the rich heritage of handmade products, the ancient techniques and the people who make them.
simply sensual
THE LOOK OVER THE SHOULDER
Craftsmanship and our fascination for it are the soul of LABEL17.
Working with artisans is what we do with great passion. We believe the value of our products is best explained by providing insight into how they are authentically made.
We have developed a braiding technique that we call “Lalla,” which stands for “lady” in the Amazigh language. This is fitting because the vegetable-tanned lamb nappa leather is processed by a network of Moroccan women at home - braided by hand.